The most arguable point: “why do I need a website when I can just use Facebook to promote my business?” In this article, we will elaborate more why having a website is important when come to advertising & branding purposes.
VS #1 : Complete Ownership vs. Lack of Control
Website : You own your website. This gives you complete control over your entire branding.
Facebook : With Facebook, you’re dealing with a third-party site. You follow the their terms of service, which are continually revised, or risk your account being deleted.
VS #2 : Design
Website : You gain full control on the design element such as font types, colors, layout etc.
Facebook : No matter how creative & good designer you are, you’re still at the mercy of Facebook’s look.
VS #3 : Statistics
Website : Your website’s statistics are your secret. By setup Google Analytics into your website, you can analytics every traffic to your website such as the total number of visitors, where do they come from, how long do the visitors stay on each particular pages, using which media to view your website and many more.
Facebook : Facebook Pixel give you the statistics that similar to Google Analytics, but it all about your Facebook. Once you setup Facebook Pixel into your website, you will get to implement re-targeting advertising strategy. One of the good example, you can deliver your Facebook ads to anyone who visited your website in the past 180 days.
VS #4 : SEO
Website : You can optimize your website for better ranking in search engine since you gain the full control.
Facebook : You are dealing with a third-party site. Therefore, you can’t apply a complete set of SEO technique such as Schema Markup or any advance on-page SEO customization.
VS #5 : Professionalism
Website : B2B buyers not only like to see a true business website, they often need to see one before they progress down the sales funnel. It doesn’t have to be particularly fancy or span a dozen different landing pages, but it has to be there, and it has to look updated and professional.
Facebook : Facebook isn’t really the place to post in-depth product lists or information. For this you need a professional website with a product section or a section describing service packages. Plus, it’s much better to refer prospects to product sheets on your website than saying, “Well, check us out on Facebook.”